Organic Search Engine Optimization

Figuring out the right Internet search keywords connected to your company is unfortunately now a necessity. Google search accounts for an astounding 7+ billion queries in just 1 month, and an excess of $200 billion of commerce is done through the web each year.

Shopping for things online has replaced direct-mail, telemarketing, radio and television as the primary source for prospects for B2B businesses. The primary objective is to get your web site to where it should be with the task of getting leads today, and continue getting leads in the future. Our goal is to help make your business profitable.

Organic search marketing is a long-term effort. When we first start talking with you, we take a list of keywords you feel are matches, and then evaluate the content on your existing site, content you give us about your market, and what we can learn about sites like yours (including your competitors) to add to this list other valuable search phrases.

We stress-test and analyze each of these phrases using numerous marketing tools and revise them to a final list, which should discover words and phrases that we feel we can effectively compete for (it’ll be simpler to rank for “home loans Maine” than “loans,” for example) and that will also bring prospects to your site. We agree on this list of keywords with you and then build and implement an organic search map based on this list of words. All page development is guided by the goals of search marketing.

Our SEO practices in Maine search engine optimization always travels this pattern.

These are based on industry-accepted best practices and continually refined based on real-world data and search engine theory. We espouse only “white-hat” optimization practices in line with the Terms of Service and guidelines of major search engines.As part of an ongoing effort to educate you about these practices and how they work, we offer free information in our web marketing blog, podcast and weekly webinar series.